Giuseppe Ostuni 301M floor lamp Oluce Italy 1953

Rare reading lamp designed by Giuseppe Ostuni and manufactured by Oluce in Italy in 1953. This particular lamp is quite unique due to its partly metallic blue finished stem. The lamp is adjustable in every direction and also in height, as a telescope. The upper part of the stem is made of brass. The lamp is in balance due to its white marble base. The shade is made of off-white painted aluminum and is professionally refinished. The shade with air vents also can be moved in any direction. A super versatile lamp in a stunning and rarely seen colour. The sconces are not included but can be purchased here.

Founded in 1945 by Giuseppe Ostuni, Oluce is the oldest Italian design company still operating in the lighting world, a unique production excellence which translates passionate aesthetic and technological research into the potential of light into actual form. Over the years, Oluce has succeeded in building a collection structured like a tale, rich and multifaceted, inhabited by products that transcend fashion to become Italian design icons. In 1951, Oluce successfully took part in the IX Triennale, presenting – in the lighting section curated by Achille, Livio and Pier Giacomo Castiglioni – a Luminator designed by Franco Buzzi. As was typical at that time, the company instantly gained visibility on the international panorama thanks to Domus magazine.

A Major success was then reasserted by Tito Agnoli with nominations at the second edition of the Compasso d’Oro awards, in 1955, for his two lamps (the 363 floor lamp and a special bookshelf model). In 1956 these were followed in rapid succession by two more nominations: one for a remarkable table lamp in polyvinyl slats and another for a pendant lamp (mod. 4461) with double perspex shade. Then, there was the noteworthy 255/387 lamp (known as ”Agnoli”), a spot light supported by a slender stem, which in 1954 marked the decline of lampshades and the adoption of highly simplified floor lamps even for home lighting.

Literature: O-luce di Giuseppe Ostuni I Thomas Brauninger 2021, page 93

This lamp is checked in our own atelier, cleaned and is suitable for use in the USA. For US usage we could change the plug, or you can get a converter if needed for a floor or table lamp with transformer in it.